“When it comes to organic strategy, it’s about building up your brand image, cultivating relationships with your audience and proving yourself trustworthy,” said Kiara Martilla, founder of Kiara Jennifer & Co. Marketing. “Your audience should feel comfortable enough to like, comment and DM you without being blasted with a sales pitch.”
When your followers feel that they have a relationship with you, they are more likely to engage with your content and follow through with a purchase or commitment to your business. In this age of consumers favoring authentic content, relationships are vital to your social media strategy. Respond to comments and messages, and offer frequent opportunities for followers to engage, like giveaways, asking for responses in the comments or featuring followers in your posts.
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Martilla said that staying true to the origins of social media – being social and making connections – helps you to stay authentic and avoid overdone posts that alienate followers. “The more ways you can relate and connect, the more points of connections you can create with [your followers], the more they are going to feel drawn to you.”